Teaching trailers interactive DVD resource
A2 Media studies for OCR, By Jacqueline Bennett, Tanya Jones, Julian McDougall
Information has been changed and adapted to suit my own personal study.
Codes and Conventions:
- Use of extracts and dialogue from key scenes and key characters, 'snatches' of conversation are taken out of context in the trailer but it remains possible to identify a linear narrative which runs through the trailer and replicates that of the films narrative.
- Particular significant moments are shown as well as important characters
- Reliance on music and quick editing, generate a sense of excitement.
- Use of titles over footage or on their own helping to lead the narrative of the trailer.
- Gives away enough of the films narrative to understand what the film is about.
- Use of quotations from newspaper and magazine reviews to entice audiences.
- Showcasing of key characters, generally a voiceover accompanying a title.
- They are a genre in their own right, create mood/atmosphere which heightens are anticipation of what is to come.
- Given some information into the plot and characters, viewer must guess the missing pieces.
- Adapts a style whereby the information that is conveyed is fast moving and requires 100% attention of the time- enjoy the roller coaster effect.
- Sound, very important, particularly music, manipulates emotions and creates a specific atmosphere. Voiceover, feature of advertising to summarize aspects of the story and emphasise credit information. The voiceover looks to promote the film by adding anticipation.
- Dramatic camera angles to show events or characters.
- Action interspersed with credits on screen.
- Title may not appear until the end of the trailer.
